What is Email & Mobile Marketing?

Mobile marketing is marketing your business to appeal to mobile device users. Mobile marketing provides customers or potential customers using smartphones with personalized, time and location sensitive information. To reach out to the audience in a wider way, many companies use email marketing as a way to connect with their audience resulting in customer loyalty and brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business.

Why is Email and Mobile Marketing Important?

Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website. Companies use email marketing as a way of communicating with their audiences. Companies need to ensure that the customer should have same positive experience on mobile as they would on desktop. This means it’s essential to optimize your digital ads, web pages, social media images, and other digital assets for mobile devices.

The total number of worldwide email accounts was 3.9 billion in 2013, and projected to reach 4.9 billion by 2017, according to Radicati. It is evident that in terms of marketing email has a greater reach. With email marketing, one can easily and quickly reach target markets in a personalised way even with a limited budget. One can segment the audience and target according to innumerable factors such as location, gender, spending habits etc. Email marketing is an effective way to not only reach your target markets but also to stay connected with your existing customer base. The best part is the results can be measured to see how effective the email marketing campaign is.

Email and Mobile Marketing Course Overview

Email Marketing
1. Importance of Email Marketing and Benefits with it
2. Different types of mailers
3. Email Marketing Facts & Metrics
4. How to create an email marketing strategy
5. Designing Effective & Engaging Content for Mailers
6. Parameters to consider while designing an effective mailer
7. Designing content for email campaigns (Title, Subject Line, Body,Elevator Pitch, Call to Action, Links)
8. How to use email marketing software/tool
9. How to set a campaign using an email marketing tool
10. A/B Testing
11. Do and Don’ts for email marketing
12. Understanding and Generating Email Campaign Reports
13. Post Campaign Plan to Generate ROI
14. Basics of Mobile Marketing
15. Promotional Text Messages Writing Techniques
16. Call to Action for Text Messages
17. Launching Text Messages with Software

Next Batch

Weekend Batch

  • Sat – Sun
  • 5 Weekends
  • 11am – 4pm
Rs.30,000 + GST

Weekdays Batch

  • Mon-Wed-Fri
  • 2.5 Months
  • 7pm – 9pm
Rs.30,000 + GST

Sunday Batch

  • Sunday Evening
  • 3 Months
  • 4.30pm – 7.30pm
Rs.30,000 + GST
Student Testimonials

“If you your looking to learn digital marketing,this is the best institute,learn all the 5 module(SEO,SEM,SMM,Email&mobile marketing,the best part is if you miss any classes ,you can easily sit on the next batch and cover d syllabus,they offer 1 year member ship so you can sit on n number of classes if you have any doubts in future in a year.Its one of the few digital marketing academy which offer placement assistence. Learned a lot from this institute.”

MCTA Student

Sanal Suraj

“Very good institute with great faculty that covers all 4 modules (SMM, SEM, SEO and E-mail Marketing) within 5 weeks. Value for money. Also one of the few institutes that offer placements. Today, as I write this review I am happy to inform that I have been placed in a Digital Marketing firm with a package of 3Lac PA. I would like to thank all my tutors starting from Varsha Pagare, Reshma Sheikh, Sunil Nat and Susmita Nagral for sharing their expertise to all of us.”

Rajiv Chandramohan

“If you are looking for a institute to learn Digital Media Marketing look no further than MCTA.
From the trainer to material and the practical assignment. Everything is on mark and perfectly curated for you to gain best knowledge on the world of Digital Media Marketing.”

Megha Prabhu

MCTA Provide Great Industry based Training in Digital Marketing, also Provide Best Classroom Training by Experienced Faculty form Digital Marketing Industry.
Course Content are good.Flexible timings and we can reattained Missed Lecture.
My Overall Experience with MCTA is really Great, It also help me to Grow my knowledge in Digital Marketing

Bhushan Tandel

MCTA Vashi

1004, Tenth Floor,Haware Infotech Park,
Sector 30A, Plot No. 39,Near Inorbit Mall,
Vashi, Navi-Mumbai- 400703

Contact No.


Get Program Info