Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website. Companies use email marketing as a way of communicating with their audiences. Companies need to ensure that the customer should have same positive experience on mobile as they would on desktop. This means it’s essential to optimize your digital ads, web pages, social media images, and other digital assets for mobile devices.
The total number of worldwide email accounts was 3.9 billion in 2013, and projected to reach 4.9 billion by 2017, according to Radicati. It is evident that in terms of marketing email has a greater reach. With email marketing, one can easily and quickly reach target markets in a personalised way even with a limited budget. One can segment the audience and target according to innumerable factors such as location, gender, spending habits etc. Email marketing is an effective way to not only reach your target markets but also to stay connected with your existing customer base. The best part is the results can be measured to see how effective the email marketing campaign is.